Sales performance: the importance of Marketing Automation in your CRM


The importance of a well-crafted CRM policy, coupled with powerful software, is well established. But in an increasingly competitive market, where consumers are better informed and more demanding, the channels of communication with its customers are constantly being enriched. In a multi-channel approach, automation tools are necessary to conduct sales and marketing operations as efficiently as possible. Marketing automation refers to a set of techniques and processes that automate tasks relating to customer relations and integrating it into your CRM will allow you to boost your sales performance.

 


The place of marketing in your CRM policy


Marketing is an integral part of customer relationship management. Adopting a marketing policy adapted to your business is what will allow you to really generate leads and convert them to enrich your client portfolio. Adopting a marketing strategy within your CRM policy is a transformative project, which requires enriching the company's culture and developing new reflexes among employees. Listening to customers, personalizing the offer, varying communication channels are all skills to develop and mechanisms to put in place for an effective customer relationship.

 

Optimize communication flows with Marketing Automation


Marketing automation is a process by which marketing operations are organized in the most efficient way possible, through an automation platform. All aspects of marketing campaigns will therefore be managed on a single platform, reducing the risk of errors and redundancy. Marketing Automation also makes it possible to monitor the performance of the campaigns undertaken and to extract valuable information from them to rectify the situation or plan future operations. It is a flexible and reactive approach to Marketing which makes it possible to adapt to the vagaries of the market and to guarantee the success of its commercial strategy.

 

The CRM Divalto Weavy is enriched with a Marketing Automation module


Divalto Weavy is a complete CRM that allows you to manage your customer portfolio, optimize sales, organize field sales trips, provide after-sales service, and plan marketing campaigns. Anxious to offer modern and scalable solutions, the management solutions publisher Divalto has coupled its CRM with the Webmecanik Marketing Automation module to allow users to automate their marketing campaigns. With Webmecanik Automation, you can automate your marketing campaigns with ease. By using your CRM database, the extension allows you to define different scenarios based on customer behavior and thus automate several aspects of the marketing campaign. It is both a time and resource saver that will boost your business performance.

 

Pégase is an EXPERT in digital transformation and integrator of Divalto infinity ERP and Divalto weavy CRM solutions. In Africa (Morocco, Algeria), in France (Lille, Paris), in the Indian Ocean (Reunion, Mayotte) in the Caribbean (Guadeloupe, Martinique) and in Canada (Quebec), we are nearby to accompany you in your commercial management modernization process.


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