Digital transformation: how to measure the effectiveness of your digitalization project?


Digital transformation is now more than ever a priority for companies. With the Covid crisis, working methods are turned upside down. Telework, generalized or partial, has shown the importance of digital platforms to allow employees to continue to collaborate and coordinate their tasks remotely. It is also the entire relationship of the company with its market and its production methods that are changing. Increasingly, the customer is reached online, via communication channels that obey other rules than those more traditional at the point of sale. Companies are led to take into account, quickly, many new variables. Responsiveness is becoming the key word in the face of an increasingly uncertain environment. Digitization is an effective way to strengthen its responsiveness to hazards and to gain flexibility and agility in today's economy.

 


Digital transformation is not just about implementing management solutions and applications: it is a transformative project that involves all levels of the company, integrating its strategy and the organization of its workflows. It is important to ensure change management, develop coherent specifications and choose relevant management solutions to carry out this process. But it is still necessary to carry out a concomitant monitoring of the digitization project to guarantee its effectiveness and reap all the benefits. Therefore, the question arises as to how to monitor and measure the effectiveness of digital transformation? Which tools and which indicators to use? When and how to set them up?


Indicators to follow during digital transformation


The key indicators of digitization success are not the same for all companies. Depending on your activity, your objectives and your specificities, you will have to focus on certain aspects more than others. For example, on a commercial level, a B2C company will be more focused on its online visibility and the leads generated by its different platforms, while a B2B company with longer sales cycles will have to focus on the gaps that exist. between digital and traditional channels and measure the ROI over the long term for these two marketing methods. Similarly, a large company will not track the same metrics as an SME with smaller scale growth goals.

 

But there are many common points and digital KPIs to measure whatever your activity to diagnose your digital transformation project, in particular:

 

  • The number of support requests during the implementation of the project to measure the degree of adoption of management solutions by employees;
  • The commercial indicators which are linked to the increase in leads and sales through a digital strategy, likewise, the number of customer complaints gives an idea of the effectiveness and mastery of digital tools by the sales team;
  • Operational indicators that describe the improvement (or not) in the completion of tasks and collaboration following the adoption of digital tools: in this sense, the average duration of meetings is a good indicator of the effectiveness of the tools digital;
  • The number of tools used by an individual is also a good indicator of integration, because the more the tools, the lower the adoption and the inefficient work;
  • Satisfaction indicators give an appreciation of the adoption of solutions by employees and their integration into their work routine.


BI to monitor and predict the effectiveness of the digitalization project


When we talk about monitoring indicators, we immediately think of Business Intelligence and it is indeed an effective monitoring solution for all types of transformation projects. More than a tool, Business Intelligence is a set of processes that make it possible to collect, process and exploit data relating to the activity of the company and its environment. It also integrates the monitoring of performance indicators, the framework of the decision-making process and the forecast analysis.

 

In the context of a digitalization project, BI can be an integral part of digital transformation as well as a means of measuring its effectiveness. The information generated will make it possible to accurately measure the contributions of digital transformation and in the long term, Business Intelligence will be an opportunity to develop and monitor the company's overall strategy and to provide the necessary support to the decision-making. Associated with an ERP solution, a BI solution can bring many advantages such as improving the performance of employees, customer relationship and long-term visibility. Overall, this is one of the best ways to ensure responsiveness and resilience in a changing and ultra-competitive economic environment.

 

With the right support, your company can guarantee a well-monitored digitalization project and maximize the benefits. Pégase EXPERT supports companies from different sectors in the implementation of the ERP Divalto Infinity and the Power BI solution for better control over decision-making.

 

In Africa (Morocco, Algeria) in France (Lille, Paris) in the West Indies (Guadeloupe and Martinique) in the Indian Ocean (Reunion, Mayotte) and in Canada (Quebec), we are nearby to support you in your process of digital transformation.


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